The Studio
Shaping spaces, together.
A small, considered team behind every home we stage. We read the property first, then bring our different strengths to the same standard.
Owner & Creative Director
Zeenie McGowan
“I read a home before I style it. The response is already there in the architecture, the light, and the buyer most likely to walk through the door.”
Zeenie founded Home Theory and leads its design direction. A qualified interior designer, property investor and renovator, she has stood on every side of a sale and knows what a buyer is reading in a room. With a PhD in Management and a background in research and human behaviour, she brings a rare pairing of design eye and commercial judgement to every home. She built the studio around a simple belief: people before sales, and the same care given to every property.
Jenni La Rosa
Senior Stylist & Client Consultant
“I don’t leave a home until it feels right. Every property gets the same care, whether it’s a waterfront home on the North Shore or a small inner-city apartment.”
Jenni pairs a strong design instinct with genuine care for the people behind every sale. She holds each home to the same standard and stays with it until the presentation is right, which makes her a steady, reassuring presence for agents and vendors alike.
Amanda Joubert
Interior Stylist & Studio Operations
“I came to this from a different world, and I brought a considered eye with me. Every room should feel resolved, not just filled.”
Amanda brings a calm, refined eye and the operational discipline that keeps the studio running, creating interiors that feel layered, relaxed and quietly resolved.
Kristina Potter
Interior Stylist & Client Relations
“A room works when someone walks in and can picture themselves living there. That takes restraint, not more furniture.”
Kristina combines a sharp eye for detail with a warm, approachable nature, creating spaces that feel welcoming, considered and ready for market.
Our values
The values behind our work.
i.
Purposeful
We don’t stage for style alone. Every choice serves the property and the person most likely to buy it, because a home that makes sense to a buyer is a home that sells.
ii.
Considered
Every choice answers a question the room is asking. Nothing is placed by default, and nothing is there to fill space.
iii.
Personal
High standards, handled with care. We work closely with agents and vendors and take genuine responsibility for every home.
Begin
Work with the team behind the theory.
Tell us about the property and we’ll come back within one business day, usually with a short call, followed by a walk-through and proposal.
