The Studio

Shaping spaces, together.

A small, considered team behind every home we stage. We read the property first, then bring our different strengths to the same standard.

Owner & Creative Director

Zeenie McGowan

“I read a home before I style it. The response is already there in the architecture, the light, and the buyer most likely to walk through the door.”

Zeenie founded Home Theory and leads its design direction. Her background spans interior design, property investment, luxury accommodation and doctoral research in business, giving her a considered understanding of human behaviour and how people experience and respond to space. She believes the best results come from understanding the people around a property first: the vendor, the agent and the buyer; and that perspective informs the way each home is read, styled and presented for market.

Jenni La Rosa

Senior Stylist & Client Consultant

“I don’t leave a home until it feels right. Every property gets the same care, whether it’s a waterfront home on the North Shore or a small inner-city apartment.”

Jenni brings years of staging experience, an entrepreneurial mindset and a natural ability to put people at ease. Highly intuitive and emotionally intelligent, she understands the pressures that can sit behind a sale and approaches each home with care, integrity and a strong sense of responsibility. Loyal, hands-on and focused on quality, she works closely with agents and vendors to ensure every property is presented to the standard it deserves.

Amanda Joubert

Interior Stylist & Studio Operations

“I came to this from a different world, and I brought a considered eye with me. Every room should feel resolved, not just filled.”

Amanda brings a calm, refined eye and a strong understanding of high-level finish, shaped by experience working on luxury yachts and staging and managing properties for high-net-worth clients. A North Shore local, she pairs that attention to detail with the operational discipline that keeps the studio running, creating interiors that feel layered, relaxed and quietly resolved.

Kristina Potter

Interior Stylist & Client Relations

“A room works when someone walks in and can picture themselves living there. That takes restraint, not more furniture.”

Kristina brings a strong creative instinct and a warm, approachable presence to the studio. With hands-on experience across a wide range of homes, she brings a thoughtful, adaptable approach and a natural ability to build genuine relationships with agents and vendors. Calm and engaged, she brings energy to every install and helps ensure each property is well presented and ready for market.

Malwina Tomczak

Brand & Content Manager

"Architecture, design and styling all come together through a shared way of thinking - communicating visually. My background in architecture naturally extends into content creation, where I believe a strong visual identity is about more than beautiful imagery."

Malwina is a qualified architect with a strong creative instinct. As Home Theory’s Brand & Content Manager, she brings that design-led perspective to how the brand is expressed across social media and marketing. Thoughtful, visually driven and creative through and through, she helps ensure everything we share feels considered, cohesive and distinctly Home Theory.

Our values

The values behind our work.

Purposeful

We don’t stage for style alone. Every choice serves the property and the person most likely to buy it, because a home that makes sense to a buyer is a home that sells.

ii.

Considered

Every choice answers a question the room is asking. Nothing is placed by default, and nothing is there to fill space.

iii.

Personal

High standards, handled with care. We work closely with agents and vendors and take genuine responsibility for every home.

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